Style Sheet
I was tasked with designing a fast food brand for Ecuador in my class. When researching the country, what stuck out to me the most was their diverse interesting wildlife, especially their birds. Amongst all the fascinating animals, the one I loved the most was the blue footed booby, and wanted to make it the mascot for my brand. Apparently they get their name from the word “Bobo” meaning silly. Hence the name, Ave Bobo, or Silly Bird.
Food Packaging
For the brand, I wanted to have it mainly blue, matching with traditional colors of Ecuadorian clothing, and of course, the Ave Bobo himself, with nice red accents based on a rarer form of the bird, the red footed booby. The textured titled type is based on type in modern advertising and waddling dance the bird does. Finally the triangles confetti in the design was chosen for Ecuador’s many celebrations like Carnival, and for their use of triangular patterns.
