Style Sheet
The main concept behind the brand was associating the hotness of the dessert and the hotness of the sauce. The design was also meant to hurt your eyes like the heat will hurt your mouth. To convey this, I added illusionary designs with bright eye catching colors. The colors not only are common with hot sauces but also with heat and the dessert.
Bottle Labels
On the labels, I incorporated 3 different patterns for the three different flavors, with each pattern becoming harder on the eyes as the heat gets hotter on the tongue. I added sealing stickers on top with the wavy shape, to symbolize mirage and heat, and the flavor of the sauce. Finally, I went with a corked bottle to help the brand associate with the desert theme.
